Does the site work well on mobile?
Why STUDIO sites are built for the phone first, how homescreen install works, where the design comes from, and what mobile behavior shows up in the dashboard.
STUDIO is designed for fans using their phones. Buying, listening, chatting and exploring the campaign can all begin on the artist’s mobile site.
How the build starts from the phone
The build starts from the phone, because that is where nearly all campaign traffic lands. EVEN designs the phone layout first and works the desktop view out from it. Every EVEN-powered site is built in that order.
Installing to the homescreen
A fan can install the site to their homescreen, where it sits among their apps as an icon. They never have to hunt for it in a browser again. There is no app store and nothing to download. An installed site also gives the artist a direct route back to that fan for the next release.
How it looks on a phone
EVEN builds the design from the release’s creative, and the site runs on the artist’s domain, so a fan opening it on their phone sees the artist’s own branding. Modules go on or off to suit the rollout, and EVEN can build custom work where the campaign calls for it.
What you can see in the dashboard
Traffic sources, conversion, fan growth, opt-in rates and geography are available in the dashboard, which refreshes every 5 minutes. Use the campaign’s actual device breakdown when assessing mobile performance.
Changing it while live
Pricing, products, content and modules can all change while the campaign is live, so you can fix a page that is not working well on a phone without waiting for the campaign to end. Chart-sensitive changes go through your EVEN team, who keep chart bodies notified.
Still need a hand?
Tell us what you’re working on. The Studio team can help with your next step.