How much can the site be customized?

EVEN configures every STUDIO around the release it supports, and none of that configuration costs extra. Your EVEN team switches modules on or off, builds the design from the release’s creative, and puts the site on the artist’s own domain. Where a campaign needs something beyond the standard set, EVEN builds it. That is why one STUDIO looks different from the next.

Domains

Your STUDIO runs on an artist-owned domain, such as thefalloff.com or brown.live, or on a subdomain. EVEN handles the technical setup. If you already own the domain, hand it to your EVEN team at kickoff.

Design, modules and custom work

EVEN designs the site from the release’s own creative, so it looks like the record rather than like a stock layout. Modules go on or off to suit the campaign. Every STUDIO also carries an end credits page modeled on film credits, which lists everyone who worked on the music first and the executives behind the project after them. If you want something outside the standard module set, EVEN can build it with a 7-day lead time, so raise custom work at kickoff.

Editing a live campaign

You can keep editing the site while the campaign runs. Pricing, products, content and modules are all still open to you. On a chart campaign, the tracklist and the track count lock as soon as pre-orders open. Price changes go through your EVEN team, who keep chart bodies notified.

Mobile

Fans meet a STUDIO on a phone first, so that is the screen EVEN designs around. A fan can also install the site to their homescreen and run it like a native app. There is no app store and nothing to download.

Analytics

Your dashboard holds traffic and conversion reporting, sales, fan segments and engagement. You can run your own Meta, Google and TikTok pixels alongside it, so the campaign reports into the tools your marketing team already uses.