Can a campaign live on the artist's site and in the EVEN app at the same time?
Running a campaign on the artist's STUDIO site, in the EVEN app and marketplace, or both: the trade-offs either way, what stays constant in reporting and support, and when the decision is made.
Yes. Your campaign can connect to the artist’s STUDIO site, to the EVEN app and marketplace, or to both. The choice is yours.
Why teams run both
Running both puts the release in front of two sets of fans from a single build. The STUDIO site is the branded destination your campaign is built around, on the artist’s own domain. The EVEN app and marketplace reach fans who are already on the platform.
Why some teams run only the STUDIO
A campaign built around one artist and one rollout sometimes works better with a single destination. That is especially true when the creative depends on fans landing somewhere that is entirely the artist’s. Running the STUDIO on its own changes nothing about your reporting.
What does not change either way
Chart reporting, fan data ownership and support all work the same way. Under applicable chart rules, one storefront per album release can carry exclusive early track access. If your STUDIO site is the one offering early tracks, it stays the one offering them no matter where else the release appears.
Fans do not need to install an app
Every EVEN-powered site is installable in its own right. A fan adds the artist’s site to their homescreen and it runs like a native app, so they get app-like behavior without installing the EVEN app.
Deciding
Your EVEN team works this through with you at kickoff, alongside the module set and the calendar.
Still need a hand?
Tell us what you’re working on. The Studio team can help with your next step.