Do sales on EVEN count toward Billboard charts?
How Billboard chart reporting works on a STUDIO campaign: EVEN's reporting relationship with Luminate, the metadata your team supplies, what can be reported and when, the requirements that shape setup, and the territories covered.
Under applicable chart rules, qualifying redeemed album sales on EVEN can be reported to Luminate and count toward the Billboard charts. EVEN is a data reporter to Luminate, which powers the Billboard charts. STUDIO campaigns have reached No. 1 on the Billboard 200 with J. Cole’s The Fall Off, with top 10 debuts for Joji, Yeat and Brent Faiyaz.
What EVEN handles
EVEN handles the reporting relationship and the mechanics. EVEN reports sales to Luminate on direct DDEX-based feeds, and registers the campaign with Luminate and Billboard in advance. Your team has no registration step to complete and no chart body to contact.
What your team supplies
Your team supplies correct metadata: a valid UPC on the album and an ISRC on every track. EVEN does not issue these codes, so they come from your distributor or your own ISRC agency. Incorrect or missing codes are the most common reason sales fail to report, so your EVEN team checks them during setup.
What can be reported
Qualifying album sales must meet the offer and redemption rules. Add-ons are not additional album sales, and incentives or bundles can affect eligibility. Digital-album pre-orders are reported after the fan authenticates and first plays or downloads on or after street date, in the reporting period when redemption occurs.
Requirements to keep in mind
For US reporting, digital albums must sell at or above $7.99 to be reported to Luminate. A new storefront URL needs approval at least 14 days before offers go live; an already approved, live storefront needs no new URL approval. Early-track caps and other release requirements still apply. Coordinate offer changes, refunds and takedowns with EVEN so any required reporting corrections can be handled under the applicable process.
Territories
STUDIO supports chart-compliant reporting under applicable US, UK and Australian rules. In the US, sales are reported to Luminate for Billboard. In the UK, sales are reported to the Official Charts Company. Australian campaigns are set up under applicable Australian rules, and your EVEN team confirms the treatment for a given campaign.
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