Wale Routes ‘everything is a lot.’ Straight to Fans on EVEN STUDIO

Wale gave fans a direct-to-fan home for his new album everything is a lot. at everythingisalot.com, built on EVEN STUDIO.

everything is a lot. is Wale’s eighth studio album and his first release through Def Jam Recordings, following his 2023 departure from Maybach Music Group. The 18-track project spans hip-hop and Afrobeats and features Leon Thomas, Teni, Seyi Vibez, Odumodublvck, Odeal, Andra Day, Ty Dolla Sign, Nino Paid, and Shaboozey, among others. It debuted at No. 19 on the Billboard 200 and No. 5 on the Top R&B/Hip-Hop Albums chart.

“If there’s one thing I love to get from my favorite artists, it’s archival content. The ability to see into their world, from their POV. It reminds us as fans of our favorite moments, but shows us a perspective we’ve always wanted to see. Wale’s EVEN STUDIO incorporates this perfectly. I’ve been listening to him since 2009, and a part of his EVEN STUDIO experience was archival content from his illustrious 15+ year career, something that I loved as a longtime fan.” — Kayvan Daragheh, Artist Relations

Tracklist

1. Conundrum

2. Belly

3. Where to Start

4. Blanco

5. Michael Fredo (Intro)

6. Michael Fredo

7. Power and Problems

8. Mirroronnabenz (feat. Bnyx)

9. Watching Us (feat. Leon Thomas)

10. YSF (feat. Teni and Seyi Vibez)

11. Tomorrow Today

12. Big Head (feat. Odumodublvck)

13. City on Fire (feat. Odeal)

14. Fly Away

15. Corner Bottles

16. Like I (feat. Andra Day)

17. Survive (feat. Ty Dolla Sign and Nino Paid)

18. Lonely (feat. Shaboozey)

By routing everything is a lot. through his own STUDIO hub rather than a streaming-only release, Wale gives fans a reason to come directly to him, and gives his team first-party data on exactly who showed up and how they engaged.