J. Cole Takes Fans Straight Inside ‘The Fall-Off’ on EVEN STUDIO

J. Cole gave fans a direct-to-fan home for The Fall-Off at thefalloff.com, built on EVEN STUDIO. Fans get unlimited streaming through EVEN and the EVEN app, an offline music player, and bonus tracks on both discs, all for a minimum of $14.99.

The Fall-Off is J. Cole’s seventh studio album, released via Cole World, Dreamville Records, and Interscope Records. The double album splits into Disc 29 and Disc 39, each built around a trip home to Fayetteville, North Carolina, once at age 29 and once at 39. Cole has said the project was “made with intentions to be his last.” It features Burna Boy, Erykah Badu, Future, Morray, Petey Pablo, PJ, and Tems, and debuted at No. 1 on the Billboard 200 with 280,000 album-equivalent units in its first week, his seventh chart-topping album.

“Disc 29 tells a story of me returning to my hometown at age twenty-nine,” Cole said. “I was at a crossroads with the three loves of my life: my woman, my craft, and my city. Disc 39 gives insight into my mindset during a similar trip home, this time as a thirty-nine-year-old man.”

“J. Cole kicked off his rollout in a way that only he could; dropping four exclusive freestyles for fans for only $1. These freestyles served as bonus tracks for his direct-to-fan exclusive that helped give fans a glimpse into the music and world he’s built with The Fall-Off.” — Celena Fields, Artist Relations

Tracklist: Disc 29

1. 29 Intro

2. Two Six

3. Safety

4. Run a Train (feat. Future)

5. Poor Thang

6. Legacy (feat. PJ)

7. Bunce Road Blues (feat. Future, Tems)

8. Who TF Iz U

9. Drum n Bass

10. The Let Out

11. Bombs in the Ville/Hit the Gas

12. Lonely at the Top (bonus)

Tracklist: Disc 39

1. 39 Intro

2. The Fall-Off Is Inevitable

3. The Villest (feat. Erykah Badu)

4. Old Dog (feat. Petey Pablo)

5. Life Sentence

6. Only You (feat. Burna Boy)

7. Man Up Above

8. I Love Her Again

9. What If (feat. Morray)

10. Quik Stop

11. And the Whole World Is the Ville

12. Ocean Way (bonus)

Cole is following the album with The Fall-Off World Tour, 73 shows across four continents from July 10 to December 12, 2026, his first arena run in five years.

By routing The Fall-Off through his own STUDIO hub rather than a streaming-only release, Cole gives fans a reason to come directly to him, and gives his team first-party data on exactly who showed up, what they bought, and how they engaged.