Estelle Invites Fans Into the Land of Roadkill With 'Estelle's Fall Bundle' on EVEN STUDIO

Estelle, the puppet star of filmmaker Malie’s world of Roadkill, gave fans a direct-to-fan home for Estelle’s Fall Bundle at roadkill.world, powered by EVEN STUDIO. Fans who buy the bundle get five video packs with 22 videos and a free downloadable coloring book, all on a pay-what-you-want basis starting at $8. A free account gets fans into the Roadkill community chat and merch shop.

At the center of the bundle is Estelle’s Halloween Special, an hour-long show filmed live at El Cid in Hollywood. Estelle sings live and tells the tale of Scorpio, joined by Malie and the Roadkill friends, with special guest Jackie Smook from Dilly’s World. The bundle also has more than 45 minutes of meditations, scary stories, songs and sketches, including:

• An all-new episode of Scary Stories to Tell With Estelle

• An all-new meditation, plus the full-length “Changing of da Seasons” meditation

• Every episode of Two Tings

• “Happy Birthday Song” and Estelle’s take on “I Put a Spell on You”

• Every Scary Stories to Tell With Estelle classic

“Let the fall festivities begin by watching all of our fall favorites in the land of Roadkill,” Malie said. “Dive into a pumpkin spice latte, and allow Estelle to soothe your soul.”

“Roadkill is our first time bringing a creator into EVEN STUDIO. It’s a perfect example of how a studio can encompass more than just a traditional music release. Malie has created a whole world around Estelle and the Fall Bundle creates a space for fans to step inside it. The community chat connects fans with each other and Estelle, and the studio provides a creator owned platform to host the content she’s spent time, love, and money creating without the worries of whether or not the algorithm will put it in front of her followers. Estelle is just the beginning, and fans can expect more of the Roadkill crew to show up over time.” [Kayvan Daragheh, Artist Relations]

What’s in Estelle’s Fall Bundle

1. Estelle’s Halloween Special (1 video)

2. Scary Stories With Estelle (4 videos)

3. Meditations (2 videos)

4. Two Tings (12 videos)

5. Songs (2 videos)

By releasing Estelle’s Fall Bundle on her own STUDIO hub instead of spreading it across social platforms, Estelle gives fans a reason to come straight to Roadkill. It also gives Malie’s team first-party data on exactly who showed up, what they bought and how they engaged.