Press Release
PFG Brings J. Cole-Produced ‘Never Say Die’ Direct to Fans Through EVEN STUDIO
The North Carolina rapper’s debut studio album, produced entirely by J. Cole, lands on PFG’s own EVEN STUDIO hub with music, chat, merch, and tour access
North Carolina rapper PFG gave fans a direct-to-fan home for his album Never Say Die at pfg910.com, built on EVEN STUDIO. Fans who join his hub get the album, chat, merch, and tour date access, plus a free bonus remix collection, all for a minimum of $4.99.
Never Say Die is PFG’s debut studio album, produced entirely by J. Cole and released via The Sheltuh Records. The 10-track project features J. Cole on three songs, including “Mighty Mouse” and the “Twins Forever” remix, and folds in exclusive access to “Never Say Die: Chopped Not Slopped,” a remix collection hosted by The Chopstars, free for fans who join the hub.
“PFG is taking every opportunity he can to connect with fans since hitting the road with J. Cole. Going direct-to-fan with EVEN STUDIO allowed for PFG to help drive discovery by pointing fans to one destination to buy, listen and connect, and build his fanbase from the ground up.” — Celena Fields, Artist Relations
Tracklist
Mighty Mouse (feat. J. Cole)
Mr. Biggs
In Rotation Left
End of the Day
Whole House (feat. J. Cole)
910 We Get Active
Murk Mob
Twins Forever
Handguns & Hang Gliders
Twins Forever (Remix) (feat. J. Cole)
By routing Never Say Die through his own STUDIO hub rather than a streaming-only release, PFG gives fans a reason to come directly to him, and gives his team first-party data on exactly who showed up, what they bought, and how they engaged.
About EVEN STUDIO
EVEN STUDIO is EVEN’s direct-to-fan platform, giving artists their own branded home to release, sell, and connect with fans, with higher revenue shares, owned fan data, and none of the risk of a traditional release or tour.