Press Release
Kevin Gates Gives Fans Direct Access to ‘I’m Him 2’ Through EVEN STUDIO
The Baton Rouge superstar’s new mixtape, plus chat, video, livestreams, and VIP tour access, lands on his own STUDIO-powered platform
Baton Rouge superstar Kevin Gates gave fans direct access to his new mixtape I’m Him 2 through his own artist-owned platform, built on EVEN STUDIO. Fans who join Gates’ direct-to-fan hub at music.breadwinneralumni.com get the full 11-track project along with exclusive chat, video content, livestreams, and VIP tour access — all for a minimum of $9.99.
I’m Him 2 is released via Bread Winner Alumni, Gates’ own label, distributed through Artist Partner Group. The release marks another artist rollout to pair a label-backed release with an artist-owned STUDIO hub, giving Gates a direct line to the fans buying in, instead of routing that relationship through a streaming platform alone.
“Kevin Gates rewarded his fans way before the music ever dropped. He used his EVEN STUDIO to share the official tracklist before it hit social media. Fans signed up and were immediately presented with the tracklist as a ‘thank you.’ And he didn’t stop there. After the first week, he then hosted a live performance premiere for fans to help promote his upcoming tour, which was accessible directly on his EVEN STUDIO.” — Celena Fields, Artist Relations
Tracklist
Therapy Sessions (feat. Lingo)
Big Bruddah (Don’t Be Mad)
Manifest
Right Where I’m Supposed to Be
No Pressure
Same Way
Brasi The Eagle
See Me
Block Away
Be Somebody
Kiss The Ring
By routing I’m Him 2 through his own STUDIO hub rather than a streaming-only release, Gates gives fans a reason to come directly to him and gives his team first-party data on exactly who showed up, what they bought, and how they engaged.
About EVEN STUDIO
EVEN STUDIO is EVEN’s direct-to-fan platform, giving artists their own branded home to release, sell, and connect with fans, with higher revenue shares, owned fan data, and none of the risk of a traditional release or tour.