Insomniacks Bring Their Debut Album ‘KAMI Insomniacks’ Home to Fans on EVEN STUDIO

Kuala Lumpur pop rock band Insomniacks gave fans a direct-to-fan home for their debut studio album KAMI Insomniacks at insomniacks.world, built on EVEN STUDIO. Fans who join the hub get early access to the album, chat, a merch shop, and tour ticketing, all for a minimum of $7.39, ahead of the album’s full release on October 30th, 2026.

Formed in 2015 and signed to Universal Music Malaysia since 2021, Insomniacks built their following on Malay-language hits including “Sempurna,” which topped the RIM Malay singles chart in 2022, and “Pulang,” which spent 185 weeks on the RIM charts. KAMI is the group’s first full-length album following a run of EPs, and folds in collaborations with Yonnyboii, Aziz Harun, and Irfan Haris across a 12-track lineup framed around the band’s Road to KL campaign.

“We’ve seen the different ways fans show up for their favorite artists, and it’s been especially interesting to see how that engagement happens on a global scale. Insomniacks created a global hub where fans can get early access to their music, access tour tickets, and stay engaged throughout the rollout. By creating marketing tentpoles throughout the month of October leading into the DSP release, the campaign will give fans multiple opportunities to connect with the artist and the music.” — Litza Roumeliotis, Artist Relations

By routing KAMI Insomniacks through their own STUDIO hub rather than a streaming-only release, Insomniacks give fans a reason to come directly to them, and give their team first-party data on exactly who showed up, what they bought, and how they engaged.