B2K Reunites With Fans in Real Time on Their Own EVEN STUDIO Hub

R&B group B2K — Omarion, Raz-B, J-Boog, and Lil Fizz — gave fans a direct-to-fan home at b2klive.com, built on EVEN STUDIO. The hub connects fans to the group through livestreamed sessions and a dedicated group chat, giving them a direct line to B2K as they enter their reunion era.

The relaunch comes as B2K reunites with Bow Wow more than 20 years after the two groups co-headlined Scream Tour II, kicking off the co-headlining Boys 4 Life Tour on February 12, 2026, produced by Black Promoters Collective. The 28-city arena run runs through April 19, with support from Jeremih, Pretty Ricky, Amerie, Waka Flocka, Yung Joc, Crime Mob, and Dem Franchize Boyz. Both B2K and Bow Wow plan to release new albums via BPC Music Group alongside the tour.

“There was a certain level of authenticity that we all had. So in a way, we’re completing it,” Omarion said of the reunion.

“B2K wanted to make this campaign unlike anything they’d done before,” said Litza Roumeliotis, Artist Relations. “They built a space where the fans who grew up with them could watch their livestream, chat, and experience the reunion in real time. At the same time, B2K gained a direct understanding of who was showing up for them, giving the band valuable fan data they can use to build deeper connections around their upcoming album.”

Tour dates

1. Feb. 12: Columbia, SC (Colonial Life Arena)

2. Feb. 13: Atlanta, GA (State Farm Arena)

3. Feb. 14: Birmingham, AL (Legacy Arena at BJCC)

4. Feb. 20: Cincinnati, OH (Heritage Bank Center)

5. Feb. 21: Memphis, TN (FedExForum)

6. Feb. 22: St. Louis, MO (Chaifetz Arena)

7. Mar. 5: Chicago, IL (United Center)

8. Mar. 6: Louisville, KY (KFC Yum! Center)

9. Mar. 7: Charlotte, NC (Spectrum Center)

10. Mar. 8: Washington, DC (Capital One Arena)

11. Mar. 12: Houston, TX (Toyota Center)

12. Mar. 13: New Orleans, LA (Smoothie King Center)

13. Mar. 14: Fort Worth, TX (Dickies Arena)

14. Mar. 20: Oakland, CA (Oakland Arena)

15. Mar. 21: Las Vegas, NV (Michelob ULTRA Arena)

16. Mar. 22: Los Angeles, CA (Kia Forum)

17. Mar. 27: Philadelphia, PA (Liacouras Center)

18. Mar. 28: Brooklyn, NY (Barclays Center)

19. Mar. 29: Baltimore, MD (CFG Bank Arena)

20. Apr. 2: Milwaukee, WI (Fiserv Forum)

21. Apr. 3: Detroit, MI (Little Caesars Arena)

22. Apr. 4: Pittsburgh, PA (Petersen Events Center)

23. Apr. 5: Newark, NJ (Prudential Center)

24. Apr. 11: Sunrise, FL (Amerant Bank Arena)

25. Apr. 12: Tampa, FL (Benchmark International Arena)

26. Apr. 17: Cleveland, OH (Wolstein Center at CSU)

27. Apr. 18: Greensboro, NC (First Horizon Coliseum)

28. Apr. 19: Hampton, VA (Hampton Coliseum)

By opening b2klive.com rather than routing fans solely through ticketing sites and third-party livestream platforms, B2K gives fans a reason to come directly to the group before, during, and after the tour, and gives the group first-party data on exactly who showed up and how they engaged.